Steven Moran - Guerrilla v. Gorilla
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Guerrilla v. Gorilla


For a while I’ve been promising opportunities to help me promote my new site. While the tacky web links and buttons are on their way, I thought I’d share the more guerrilla methods of spreading the word first.

If you are the proud owner of an establishment with a public-facing surface that already has graffiti on it and you feel like one more piece can’t hurt and feel like promoting my site, I have shared below the DIY stencil featured in the series with Marc Charbs.

Stencil Example | © Steven Moran

Stencil Download (699 KB)

I’ve also started to give hundreds of stickers to completely random people for them to decorate as they see fit. Feel free to ask me for one the next time you see me.

Branding wouldn’t be complete without some more mainstream methods of spreading the word, so I designed and had produced a stamp and some business cards.

I will periodically share images of peculiar places where I find my branding around the city. Please continue to share my link via Facebook and Twitter to help promote the site. Oddly enough, the majority of my patrons are from America and the United Kingdom, Canadians only account for 15% of my site’s traffic. Let’s pick it up!

Gorilla: the largest of the anthropoid apes, terrestrial and vegetarian, of western equatorial Africa and the Kivu highlands.

Guerrilla:  a member of a band of irregular soldiers that uses guerrilla warfare, harassing the enemy by surprise raids, sabotaging communication and supply lines, etc.

Guerrilla Marketing: any of a number of unconventional methods of marketing with minimal resources for maximum results; any marketing campaign that uses non-mainstream tactics and locations.

- Steven

Reminder: Be legal, I don’t want anyone arrested attempting to promote my site.

Comments 1

  1. Allie wrote:

    I feel so much hapepir now I understand all this. Thanks!

    Posted 14 Nov 2011 at 4:53 am